When you have a great service you want to shout from the rooftops, letting new and existing customers alike know just what you’re offering.
Similarly, you want to build relationships with your customers, engaging with them so you’re always fresh in their mind. Email marketing allows you to do this, in delivering the right marketing message, at the right time.
Email marketing is a highly cost-effective way to keep in touch with and retain existing customers and to attract new clients to your business.
Email marketing is must for you to retain your existing customers and brought them back to your website if you are launching a new product, offering seasonal discount, festive offer or clearance sale. It is also the best medium for new customer acquisition and building a sizable customer base.